Work      About

Namma Bengaluru

Print, Typography & Photography

According to Irit Rogoff,

each of us experiences visual culture in different ways to remake the world of our fantasies or desires to narrate the stories that we carry within us.

While trying to segregate or define the visual culture of Bangalore, we found that it did not have a common visual or cultural identity. The city is appreciated and loved by its natives and millions of people from different parts of India and the world who have made Bengaluru their own. Even though Kannada is widely accepted as the state language, there is an array of different languages and cultures found in different blets of the city. We have tried to highlight how these languages give an identity to the city and make Bangalore truly cosmopolitan.

Bangalore’s visual and cultural chaos is what forms its identity.

Our video and sound installation is a simple product of our understanding of this undulating concept of the city’s visual culture. Namma Metro, which is the city’slatest and most exciting addition, is global in its infrastructure and organization but local with respect to people and, to an extend, the system. Thus, we have recorded the announcement “Welcome tp Namma Metro, next station Indiranagar” in fifteen different languages. Along with it, we have a video installation of a series of pictures with the message “My Bengaluru” in various languages, further stressing on the cultural acceptance that forms a part of Bangalore’s visual identity.

We present to you, Namma Bengaluru.
Namma Bengaluru
A project about visual culture
14 x 21 cm
PRINT, TYPOGRAPHY & PHOTOGRAPHY
Namma Bengaluru

BENJAMIN ARMEL  @  2020